Wishing you looked like the flawless skinned model on a centre-fold? Even the most rational of us find ourselves guilty of this wishful thinking. Years of being exposed to glossy magazine covers and crafty marketing ploys has programmed us to believe that we could just airbrush our blemishes and wrinkles away, but everyone is seemingly waking up to the reality of ‘unreal’ beauty images that infiltrate our lives every single day.
We are not yet in an era of un-photoshoped beauty role models but it is worth observing the recent critique of heavily airbrushed celebrity images in advertisements. It is this conception of immaculate beauty that drives women to spend a fortune on their vanity every year…sometimes to the extent of offsetting a personal financial misfortune. The 30-billion-dollar-a-year cosmetic surgery industry in the United States is built on women’s insecurities and their devotion to these unrealistic beauty ideals. As much as we love to feast our eyes on flawless cover girls and skip over the fine print on the ‘digitally enhanced’ disclaimer, it is time to wake up to realistic conceptions of beauty and a media that buzzes with tangible beauty achievables.
We as a beauty brand are party to the beauty marketing bandwagon too but at Zinn we promote natural radiance that comes from pure and healthy treatment of your hair, skin and body…glow that emanates from sound and healthy treatment of the inner wells of beauty… and that philosophy is reflected in each creation of our all-natural and organic line. So let’s embrace au-natural beauty and say no to chasing photoshoped illusions!